Janette, is adapting to her new life with ceoliac disease. Grocery shopping has turned into a daunting task for her, sifting through countless ingredients to make the right choice.

Peter, is a devoted single dad to six-year-old Alfie, who battles lactose allergies. Juggling parenthood and other responsibilities, he spends valuable time scrutinising snack ingredients for his son.

Haris recently embarked on a new chapter by relocating from India to London for work. Determined to maintain his dietary preferences, especially adhering to halal practices, he found himself navigating a sea of unfamiliar products. Even seemingly innocent treats like M&Ms became a source of concern.

These stories echo the struggles of countless individuals, spending precious time and money in pursuit of the perfect snacks or ingredients.